Elisabeth “Lisa” Plenske (Alexandra Neldel), a kind, intelligent, but naive and not necessarily beautiful young woman, grows up in the (fictional) village Göberitz, near Berlin, with her parents Bernd (Volker Herold) and Helga (Ulrike Mai). Lisa moves to Berlin and tries to get a job at Kerima Moda, a fashion company. There, she bumps into the junior chairman David Seidel (Mathis Künzler) and falls in love with him. She starts off catering at Kerima Moda, but manages to get promoted to personal assistant of Seidel. She works with him, however he does not really notice her qualities (much less herself as a woman), because he is engaged to Mariella von Brahmberg (Bianca Hein) and is also involved with various other women.