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During the course of the series, Lisa manages to save and finally own Kerima Moda, rescues her boss David from death and the wrath of his then-fiancée, watches the dissolve of his engagement to Mariella, protects the company from David's maleficent rival and step-brother and Mariella's brother Richard von Brahmberg (Karim Köster) and his mother Sophie von Brahmberg (Gabrielle Scharnitzky), endures the antics of nue the secretary Sabrina (Nina-Friederike Gnädig), falls in love with and gets engaged to Robert "Rokko" Kowalski (Manuel Cortez), while bearing the quirks of the chief designer Hugo Haas (Hubertus Regout) and helping his assistant Hannah Refrath (Laura Osswald), David's sister Kim (Lara-Isabelle Rentinck) and the runner boy Timo (Matthias Dietrich) with their love lives.

Elisabeth “Lisa” Plenske (Alexandra Neldel), a kind, intelligent, but naive and not necessarily beautiful young woman, grows up in the (fictional) village Göberitz, near Berlin, with her parents Bernd (Volker Herold) and Helga (Ulrike Mai). Lisa moves to Berlin and tries to get a job at Kerima Moda, a fashion company. There, she bumps into the junior chairman David Seidel (Mathis Künzler) and falls in love with him. Nina-Friederike Gnaedig pictures She starts off catering at Kerima Moda, but manages to get promoted to personal assistant of Seidel. She works with him, however he does not really notice her qualities (much less herself as a woman), because he is engaged to Mariella von Brahmberg (Bianca Hein) and is also involved with various other women.

In June 2006, Grundy UFA and Sat.1 officially announced the renewal of a new season for another year. Till August 2007, 280 more episodes will be produced with Bruno Lehman as new protagonist. With the combination of renewal and change of protagonist, the series left the traditional set-up of a telenovela with a set run, and a closed story and moves towards the concept of a soap opera. The reason for this is possibly the huge success of the series: it managed to get similar high viewership like Gute Zeiten, nina friederike gnadig schlechte Zeiten, the soap opera which had previously dominated viewership just before primetime. In January 2007 it was announced that Alexandra Neldel would reprise the role of Lisa Plenske Seidel during a four-week visit to Verliebt in Berlin in April.